Myth two: A pitch has to be flashy. There are a lot of companies that are going back to basics. That mantra has become one of [ read more...]
Niche marketing is a bona fide and well-tested approach to strategic selling. Some firms have had stellar success building their business around their pursuit of specialized [ read more...]
In Swim with the Sharks Without Being Eaten Alive, I wrote that the biggest single mistake a manager can make is a bad hire. And yet [ read more...]
So many people looking for jobs think something mystical will occur. The gods will either smile down upon them or not, and there really isn’t much [ read more...]
1. Scour the individual’s personal, academic, and professional background to identify someone you might know who could have influence with your target. Have your intermediary make [ read more...]
If you were given a 180-second opportunity to change your business forever, would you be prepared to do it on a moment’s notice? You would if [ read more...]