From the beginning we are taught by our parents what NOT to do.  Don’t cross the street without looking.  Don’t go to bed without brushing your teeth.  Don’t talk back.  Don’t get in trouble.  And on and on.

Similarly, from an early age we are told by our moms, “Don’t worry, honey.  Everything will be all right.”  Or “Let me kiss it and make it well.”  From infancy up we’re inundated with platitudes that may provide short-term diversion but don’t work in the long run.

One of my favorite books, Norman Vincent Peale’s “The Power of Positive Thinking,” a classic bestseller, inspired an optimistic perspective for millions of Americans.  I was deeply honored when Dr. Peale wrote an endorsement for my first book, “Swim with the Sharks Without Being Eaten Alive.”


Now Bob Knight, the legendary college basketball coach, has written an inspirational and entertaining rebuttal, explaining why negative thinking will actually produce more positive results, in sports and in daily life.  His new book is titled, “The Power of Negative Thinking.”

Known for his fiery temperament, Coach Knight feels that most basketball games are not won, they are lost.  That’s why his coaching philosophy is to instill discipline by preparing to win, rather than hoping to win.

Preparation keeps you from beating yourself.  In his locker rooms he posted a sign that read, “Victory favors the team making the fewest mistakes.”  He writes about the value of watching game film with his team to pinpoint mistakes “and especially patterns of mistakes so they don’t occur again.”

A coach is always teaching.  He talks about free-throw shooting, which was typically a strength of a Bob Knight-coached team.  He says many players struggle making free throws when the game is on the line.  One of the reasons is the pressure.

He explains that it’s really tough to simulate game conditions like that, so he would stop practice and pick a player to shoot two free throws.  If he made both of them, they would go on with practice or practice would be over, but if he missed, it meant running.  This exercise helped players focus more at crunch time.

Coach Knight stresses the value of teamwork in having winning teams.  He considered it his most important job as a coach to let every player know when he made a contribution to winning, no matter their role.

And when his teams did win, he made sure they didn’t dwell on their success, but rather looked immediately to the challenges of the next game.  He applies this lesson to business strategy as well.

“The Power of Negative Thinking” is punctuated with humorous stories.  For example, when Coach Knight was about to take the court to coach his first game at Army, he thought the team should say a prayer in the locker room, like most of his prior coaches had done.  As he was walking out to the court, an old trainer put his arm around his neck and said, “Son, for what it’s worth, you and prayer are not a good mix.”

Coach Knight provides his two candidates for the greatest words in the English language: “No” and “Don’t.”

“I’ve had players I’ve told over and over and over again, ‘No, that is not what we want.’  The words ‘no’ and ‘don’t’ are important parts of the power of negative thinking, along with a whole long list of imperatives just as firm and final.  I couldn’t begin to tell you how many times I said to a player:  ‘What is there about the word no that you don’t understand?  What is there about the word don’t that you don’t understand?’

“Don’t and can’t are obviously negative phrases, but putting the words into use can bring very positive results.”

He points out that seven of the Ten Commandments start with “Thou shalt not …”  He even developed his own Ten Commandments, including:

  • Don’t accept the status quo.  Look for better when others are satisfied.
  • Always question – the best of all questions:  Why?
  • Look for improvements to make in yourself or bad habits to break …
  • Never think talent alone will determine the outcome …
  • Never talk too much.  Get yourself a degree from the Shut-Up School …


Mackay’s Moral:  “Everybody wants to win, but not everyone wants to prepare to win.” (Bob Knight)

About the author Harvey Mackay

Seven-time, New York Times best-selling author of "Swim With The Sharks Without Being Eaten Alive," with two books among the top 15 inspirational business books of all time, according to the New York Times. He is one of America’s most popular and entertaining business speakers, and currently serves as Chairman at the MackayMitchell Envelope Company, one of the nation’s major envelope manufacturers, producing 25 million envelopes a day.

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