1. I will not assume that the person with the credentials is the person with the power.
2. I will not confuse visibility with credibility – mine or anyone else’s.
3. I will avoid being a schnorrer (or a goniff or a nudge, for that matter).
5. I will dance with the one that brung me, bad grammar and all.
6. I will differentiate between my network and my company’s network.
7. I won’t stall; I’ll answer the call.
8. If I don’t know, or I think I know, I’ll ask my customers and my contacts.
9. As a small business owner, I’ll make the “personal touch” my mantra.
10. I’ll catch the Zeitgeist, and when it changes, I’ll catch it again.
Mackay Moral: Your network is only as good as the knowledge and information you can bring to it.
Seven-time, New York Times best-selling author of "Swim With The Sharks Without Being Eaten Alive," with two books among the top 15 inspirational business books of all time, according to the New York Times. He is one of America’s most popular and entertaining business speakers, and currently serves as Chairman at the MackayMitchell Envelope Company, one of the nation’s major envelope manufacturers, producing 25 million envelopes a day.
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