You might have heard the saying: If you are persistent you will get it. If you are consistent you will keep it.
This statement describes professional golfer Jordan Spieth to a tee. Spieth was the defending champion of the Master’s Golf Tournament. He led this year’s tournament for the first three rounds and had a five-stroke lead going into the final nine holes. Then things began to fall apart. He proceeded to bogey two straight holes and then had a disastrous quadruple bogey on the 12th hole from which he never recovered, losing the tournament to Danny Willett.
Spieth was anything but consistent. For the tournament he made 22 birdies, but he also had 10 bogeys, three double bogeys and the infamous quadruple bogey. Willett was less volatile with his scores. He made only 15 birdies and eight bogeys during the tournament. But more important, five of his birdies came during the final round and no bogeys. In short, Willett was more consistent, which is why he won the tournament.
Everyone wants consistency, whether it refers to running a business, investing, supervising employees, dieting, exercising or parenting. Consistency develops routines and builds momentum. It forms habits that become almost second nature to you.
For example, think about one of your goals. It requires consistent effort to push toward that goal. If you are not consistently focused on achieving it, you will likely fall back into old habits or lose interest. Being consistent is the difference between failure and success, as evidenced by these three motivational superstars:
The late Jim Rohn, entrepreneur and author, said: “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.”
Leadership guru John Maxwell said: “Small disciplines repeated with consistency every day lead to great achievements gained slowly over time.”
Consistency wins. Look no further than the fable about the hare and the tortoise. The rabbit shot out to a huge lead and then laid down for a nap while the turtle kept a slow, consistent pace and won the race.
Consistency is especially important in business. Restaurants, for example, must be consistent because customers come in expecting the same good food all the time. If they slip up even one day, they lose customers. Consistency establishes reputations.
In any business, customers expect the same standards. The last thing people want is to be surprised. They want predictability. Let’s face it; we live in an unpredictable world. When people get what they want, they are happy and will return.
Consistency in the workplace is also extremely important. Managers and leaders must be consistent in their behavior and attitude. This sets a good example for employees and eases concerns. If bosses are inconsistent it can waste valuable time for both employees and customers. That’s why trust is built upon the foundation of consistency.
Even the most committed employees become bored doing routine work. It’s hard for a leader to inspire people to do these tasks well; it’s even harder to create a sense that this drudgery is important to the organization’s larger goals. This is true even in exciting vocations like firefighting. Battalion Chief John Salka of the Fire Department of New York City suggests some interesting solutions in his book “First In, Last Out.”
One of the dull parts of a firefighter’s life is inspecting buildings for fire code violations. Most firefighters join the department for the high-risk activity of fighting fires; however, inspections and paperwork seem miles from where their enthusiasm lies.
Salka accompanies his crews on their inspections to encourage them to take this low-risk activity very seriously. Throughout the inspection, Salka pulls his crew aside and asks them how they would approach the building if it were on fire right then, with questions like “How would you react if this door – see the broken hinge – jammed, blocking the exit? How would that fuel oil spill on the basement floor affect your actions?”
Soon the firefighters are taking the inspection as seriously as if it were a real fire. After all, the problems they miss in an inspection may come back to “burn” them if a fire starts. The people you lead do better in real-life situations when you show them the significance of even dull tasks.
Mackay’s Moral: Don’t be resistant to being consistent.
Seven-time, New York Times best-selling author of "Swim With The Sharks Without Being Eaten Alive," with two books among the top 15 inspirational business books of all time, according to the New York Times. He is one of America’s most popular and entertaining business speakers, and currently serves as Chairman at the MackayMitchell Envelope Company, one of the nation’s major envelope manufacturers, producing 25 million envelopes a day.
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