Google yourself on the Web. Put your name in quote marks. If you have a common name, you may have to add a few other cues, such as company name, city of residence or alma matter.
If the only hit that pops up is a Facebook photo of you in a toga guzzling a yard of beer or toking off a bong, you’re in trouble. If the only hits are a listing in the church choir’s roster for an Eastern service three years ago and a mention in the news that you witnessed an auto wreck last spring… well, you’re like most of America.
But you can change all that. People want to do business with others who are Web-certified entities:
* Excerpted from: The Mackay MBA Of Selling in the Real World
Seven-time, New York Times best-selling author of "Swim With The Sharks Without Being Eaten Alive," with two books among the top 15 inspirational business books of all time, according to the New York Times. He is one of America’s most popular and entertaining business speakers, and currently serves as Chairman at the MackayMitchell Envelope Company, one of the nation’s major envelope manufacturers, producing 25 million envelopes a day.
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