When Britannia ruled the waves, the British used to send battleships steaming up and down harbors of lesser powers as a way of ensuring that their opinions would be respected.  It was called “showing the flag.”  Usually, it spared the British the troubl e of kicking sand in the little guy’s face.

Making others aware of your presence is still an effective job-hunting and job-holding tactic, and you can use it without firing a single shot.  In fact, if you don’t have a presence, that sends signals itself, especially on the Web.

Assume that you will be Googled by any potential employer.  Maybe you’re not at a level where you have been given a major speech or written an article for your industry or firm, but you should look for opportunities to develop your presence on the Internet.  Perhaps you write something for a volunteer community organization or your church.  Maybe a distinguished mentor of yours has passed away and the Web site dedicated to him or her asks for people who have known or been influenced by this person to send a tribute that would be posted on the Web site.  As I indicated elsewhere, the Web is not an adolescent playground__a cyber “Animal House”__where you highlight goofball antics to impress your pals.  It’s serious business, and the sooner you treat it that way, the better it will serve your career.

About the author Harvey Mackay

Seven-time, New York Times best-selling author of "Swim With The Sharks Without Being Eaten Alive," with two books among the top 15 inspirational business books of all time, according to the New York Times. He is one of America’s most popular and entertaining business speakers, and currently serves as Chairman at the MackayMitchell Envelope Company, one of the nation’s major envelope manufacturers, producing 25 million envelopes a day.

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