If you don’t believe you are a salesperson, I encourage you to rethink your position because the probability that you will become successful is significantly diminished.
This is the lesson that I would give to people who might tell me that my most recent book is not for them. “The Mackay MBA of Selling in the Real World” is for everyone, especially now.
The hardcover edition was published in November 2011. The paperback version comes out May 1 and contains 10 new chapters and nine new “quickies,” including sections on such important topics as relationships/networking and time management. I’d like to share a preview of the new material.
Networks are the foundation of business. Robert Kiyosaki, author of “Rich Dad, Poor Dad” hit the nail on the head when he wrote, “The richest people in the world look for and build networks. Everyone else looks for work.”
Ace networkers learn to master the navigation and the niceties that earn networkers acceptance, respect and authority. Here are three road-tested tips:
Discussing time management, my favorite lesson comes from the late Peter Drucker, who said, “Until we can manage time, we can manage nothing else.”
We all start out in life with one thing in common – the same number of minutes and hours in each day. So why do some people accomplish so much, and others, very little? Because so few of us have learned to beat the clock.
For a salesperson, time isn’t next to money in the asset column. It is money. Perhaps the most important lesson I ever learned is that not everyone’s clock ticks to the same drumbeat. I poked around and learned that 9 to 5 didn’t have to be 9 to 5. It didn’t matter how my clock ticked. What mattered was how my prospects’ clocks ticked.
Some buyers came in at 6 a.m. Some worked until 7 p.m. Some worked Saturday mornings. That boiled down to an edge, if I chose to use it – for three hours every morning, two hours every afternoon and four hours on Saturday. This was invaluable competition-free time. Naturally, these time slots turned out to be my most productive opportunities.
So I changed the playing-field clock. Then I changed my contact tactics. Cold calls were out. I always called ahead to make sure the buyer was in. I made creative appointments and asked for only 300 seconds of the buyer’s time. Sounds basic, but the message said my product was special. It was as special as the working hours of my customers.
Not only did these details help me manage my own schedule more efficiently. They helped guarantee that I was up to bat when the prospects were greatest for a maximum payoff.
Along with these two subjects, I’ve added chapters on topics including how to be prepared should you ever lose your job, execution intelligence and the importance of volunteering.
Will any of these ideas require major changes? Probably not, but I hope they help you see the importance of selling skills for success in any field.
Mackay’s Moral: You’ve heard me say it many times, “Little things mean a lot – not true. Little things mean everything.”
Seven-time, New York Times best-selling author of "Swim With The Sharks Without Being Eaten Alive," with two books among the top 15 inspirational business books of all time, according to the New York Times. He is one of America’s most popular and entertaining business speakers, and currently serves as Chairman at the MackayMitchell Envelope Company, one of the nation’s major envelope manufacturers, producing 25 million envelopes a day.
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