People in business don’t have to like each other, but they do have to trust each other. At MackayMitchell Envelope Company, we don’t tolerate anything less than honest negotiations and delivery guarantees.
An envelope is a very standard commodity. Sure, the paper, the glue, and the size can vary. The end product can probably be duplicated by a hundred companies. But nobody can match us day in and day out, job after job, envelope after envelope, smile after smile. Our customers know we’ll do what we promise. They’ve even occasionally forgiven us for an honest mistake because they know we’ll make good on our word.
We also don’t do business with vendors who are less than up-front. It could eventually affect how we deliver to our customers, and we don’t like to lose customers. Our sales force wouldn’t stick around for long if we made their job harder. Can you blame them?
Ethics are not remote, pie-in-the-sky considerations. Every time you’re tempted to short quality standards or fudge a delivery date, it can have ethical consequences.
Mackay’s Moral: Mark Twain put it well when he said, “I am different from George Washington. I have a higher, grander standard of principle. Washington could not lie. I can lie, but I won’t.”
Learn more about my new book, The Mackay MBA of Selling in the Real World
Click here to help me spread the word about my new book.
If you already bought my new book, make sure you download or request the hard copy of my new Network Builder for FREE Here.
