Category Archives for Job Search Tips

One in a Hundred

Among financial services firms, few have been as successful as the North Star Resource Group, a firm with seventy thousand clients.  Its chairman and CEO, Phil Richards, has taught business at the Carlson School of Management and lectured at universities in Beijing and Shanghai.  He’s written a book titled 25 Secrets To Sustainable Success. A […]

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When Smart People Do Stupid Things

In athletics, as well as business, I’ve always had a fondness for the gutsy competitor, the type who wouldn’t back down from anyone.  Pete Rose.  Wayne Gretzky.  Bobby Knight.  George Patton.  Vince Lombardi.  Frank Sinatra.  Lee Iacocca. All legendary for pushing the envelope.  And you know how I feel about envelopes. There are times, though, […]

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You’re Never A Failure Until You Think You Are

The devil offered all the tools of his trade, the old fable goes, to anyone who would pay the price.  They were spread out on the table, each one labeled-hatred, malice, envy, despair, sickness-all the weapons that everyone knows so well.  But off on one side, apart from the rest, lay a harmless-looking, wedge-shaped instrument […]

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Pitchmanship: Applying Marketing Nichemanship to Job Hunting: Part 2

Myth two: A pitch has to be flashy. There are a lot of companies that are going back to basics. That mantra has become one of the hottest marketing mantras in the present downturn. This doesn’t mean accountants are now being recruited for their skills with an abacus or their ability to chisel Roman numerals […]

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Pitchmanship: Applying Marketing Nichemanship to Job Hunting: Part 1

Niche marketing is a bona fide and well-tested approach to strategic selling. Some firms have had stellar success building their business around their pursuit of specialized niches. They say it pays to know your niche as well as your name. Pitchmanship is a term I use to describe how to apply niche marketing principles to […]

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In A Job Hunt, Make Sure Your Ducks Are In A Row

In Swim with the Sharks Without Being Eaten Alive, I wrote that the biggest single mistake a manager can make is a bad hire.  And yet this mistake is made all the time.  If a human resources or personnel officer can claim a success ratio of 75 percent, he or she borders on genius because […]

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The Mackay Daily Planner For The Unemployed

So many people looking for jobs think something mystical will occur. The gods will either smile down upon them or not, and there really isn’t much we can do but wait for the phone to ring. They act like Melvin, who went to church every day for years and would kneel down and pray, “Please, […]

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9 Motivators To Make Them Want To Return Your Call

1. Scour the individual’s personal, academic, and professional background to identify someone you might know who could have influence with your target. Have your intermediary make an advance call. 2. Find out whom this individual has mentored in the past and see if you know any protégés.  Call your target and ask if he would […]

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Winning The Circuit: The Why Behind Multiple Interviews

Much can be learned by observing how dolphins feed: First, dolphins hunt in packs. Dolphin groups, or pods, will herd a school of fish into a dense crowd-known as a bait ball-before attacking.  If oceans were boxes, this tactic would be the equivalent of driving someone into a corner.  Atlantic bottlenose dolphins actually do drive […]

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Small Message, Big Impact | Best Business Book

If you were given a 180-second opportunity to change your business forever, would you be prepared to do it on a moment’s notice? You would if you learn about the elevator speech as defined by Terri Sjodin in her new book, “Small Message, Big Impact.” The book’s subtitle, “How to Put the Power of the […]

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