Category Archives for Job Hunting

Pitchmanship: Applying Marketing Nichemanship to Job Hunting: Part 2

Myth two: A pitch has to be flashy. There are a lot of companies that are going back to basics. That mantra has become one of the hottest marketing mantras in the present downturn. This doesn’t mean accountants are now being recruited for their skills with an abacus or their ability to chisel Roman numerals […]

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Pitchmanship: Applying Marketing Nichemanship to Job Hunting: Part 1

Niche marketing is a bona fide and well-tested approach to strategic selling. Some firms have had stellar success building their business around their pursuit of specialized niches. They say it pays to know your niche as well as your name. Pitchmanship is a term I use to describe how to apply niche marketing principles to […]

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The Mackay Daily Planner For The Unemployed

So many people looking for jobs think something mystical will occur. The gods will either smile down upon them or not, and there really isn’t much we can do but wait for the phone to ring. They act like Melvin, who went to church every day for years and would kneel down and pray, “Please, […]

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9 Motivators To Make Them Want To Return Your Call

1. Scour the individual’s personal, academic, and professional background to identify someone you might know who could have influence with your target. Have your intermediary make an advance call. 2. Find out whom this individual has mentored in the past and see if you know any protégés.  Call your target and ask if he would […]

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Speed-Reading Reception Areas | Best Sales Book

In February 2009, Mary Printz passed away at the age of eighty-five. She was an answering service switchboard operator in Manhattan. Some of the calls she fielded may have been long-distance, but they were always strait from the heart. She became the confidante and communications nerve center to a host of Hollywood and Broadway celebrities. […]

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Yours to Lose | Best Business Book

Widgitronics Global Resources is about to staff its marketing director position. You are the leading contender for the job. In fact, you are the proverbial shoo-in. You have eight years’ experience with Widgitronics in consumer affairs. To broaden your exposure to the overall working of the firm, you have just spent eight successful additional years […]

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Moonlighting: The Wisdom of Having a Second Skill

In turbulent times and in an era where job and career changes are so prevalent, it pays to have multiple personal skills.  It used to be that a person simply stuck to a single professional profile.  Not any longer. This patter is abundantly clear in the world of professional sports.  Los Angeles Dodgers manager Joe Torre, […]

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Pickiness Pays | Best Business Book | Best Sales Book

Ron Kaufman, a friend and writer with whom I have shared a podium on occasion, provided some sage advice on what to look for in hiring.  “If you want aggressive sales results, hire those with an energized ‘can-do’ approach.  If you want to give great customer service, only hire people who will run the extra mile.” […]

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Fine Tune Your Job Description Without Being Asked

“Living in fear of loss of job and income,” management guru Peter Drucker once wrote, “is incompatible with taking responsibility for job and work group, for output and performance.” When Drucker wrote this he was chiefly talking about the safety nets of unemployment compensation and severance pay, but also added: “Wherever a business has provided real […]

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Job Hunting Is A Contact Sport

When Britannia ruled the waves, the British used to send battleships steaming up and down harbors of lesser powers as a way of ensuring that their opinions would be respected.  It was called “showing the flag.”  Usually, it spared the British the troubl e of kicking sand in the little guy’s face. Making others aware […]

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