Category Archives for Best Selling Book

My Interview With Chris Brogan

I was fortunate enough to have the chance to speak with marketing and media guru Chris Brogan recently about my new book The Mackay MBA of Selling in the Real World and about some more fun and interesting topics. I think we had both planned on a quick interview lasting no longer than ten minutes […]

Continue reading

What’s The Best Way To Save Time?

Spend more time on time management. You’re in as good a position to save time as your richest and most powerful competitors. Over a lifetime, it’s incredible how much time you can save, and the advantages you can achieve, while you’re sitting on your duff in your car. For example: 1. Use a cell phone… […]

Continue reading

You Show Me Yours… I’ll Show You Mine

The most efficient way to expand your network is to trade networks with someone else. How big is your network? If you answered infinite, you’re right. At this writing, you’re limited only by the number of people on this planet. And that’s  if you don’t count pets. I know several veterinarians who have made a […]

Continue reading

Prosperity Is Possible In Tough Times

During economic downturns, most folks are content to maintain the status quo, not expecting to really get ahead. Turns out, a defeatist mindset like that stop someone from living the life they really want to live.  And there is a terrific new book that will change attitudes and inspire people to “Prosper,” as the book […]

Continue reading

Your Best People May Spend Their Most Productive time Staring At The Wall

There’s a story making the rounds that a manager who couldn’t use his concert tickets for Schubert’s Unfinished Symphony gave them to his work study management executive–in non-jargon, the efficiency expert–and received the following report after the performance: 1. For considerable periods, the four oboe players had nothing to do. Their number should be reduced […]

Continue reading

The Wisdom Of Dirty Harry

I’m always amazed when I ask someone who their customers are and they say “everyone.” You can’t log on with that one. “Everyone” equals “no one.” I make and sell envelopes. Everyone uses envelopes. So is everyone my potential customer? No way. The margins in the envelope business are paper thin, so my profitability depends […]

Continue reading

Creativity Killers

Want to know how to kill creativity? go to a cocktail party. No, I’m not talking about tossing back Bahama Mamas until the only joke you can think of to tell is the latest Doonesburry cartoon. I’m talking about listening. Cocktail parties are all about unwinding, and when people unwind they tell you things. The […]

Continue reading

The Rule Of Ten Thousand

When you were a kid, you wouldn’t get the pie unless you ate the peas. As we get older, it gets more sophisticated. They don’t threaten to fire you to get a day’s work out of you. But there is a variation of the peas/pie gambit that still gets results. One of the country’s most […]

Continue reading

Let’s Make A Deal

I got a phone call from a Fortune 500 CEO whom I had never met. After decades of begging the government to relax their regulatory grip and let his industry experience the joys of competition, his wish had been granted–and his bottom line had plummeted. He wanted me to talk to his top executives for […]

Continue reading

Agreements Prevent Disagreements

Every now and then you’ll find yourself dealing with one of those country cousin types who says he doesn’t want a contract and “your word is good enough.” Maybe yours is, but his usually isn’t. One of those arrangements taught me a lesson I’ll never forget.  I had a handshake deal with a man I […]

Continue reading
>